Hi, I'm Stephanie.
I've been a content strategist and digital writer for two decades, since the early days of the 'net. Early on, we called what I do "interactive writing." Then it became digital writing, and writing for new media. Then content strategy, content design, and UX writing were added to the mix. These days, I call myself a Senior Content Strategist, Copywriter and UX Writer.
The labels change and the roles evolve to meet the changing digital landscape, but the fundamental goals hold steady: Frame things in the context of why they matter to users. Make tasks easy. Blend user goals with business goals to create content that helps everyone win.
How I can help
CONTENT STRATEGY & CONTENT DESIGN
- Style guides/messaging guides
- Voice and tone guidelines
- Content inventories
- Content audits/assessments
- User & market research
- Application of data insights
- Content workshops with stakeholders
- User journeys
- Messaging hierarchy
- Collaboration with IA/UX designers
COPYWRITING
- Website content
- Landing pages
- Blog posts
- Email campaigns
- Editorial calendars for email & social
- Case studies
- Articles
- Press releases
- Video scripts
- SME interviews
UX WRITING
- UX/UI writing
- Plain-language content
- Naming taxonomy
- User & market research
- Cross-functional team collaboration
Work experience
For the past two decades, I’ve been an independent content strategist and writer, freelancing for clients under my company name, Plumlines. Some recent client projects:
Trinity Solar
Lead Content Strategist, Copywriter and UX Writer
2024
Connect Homes
Lead Content Strategist and Writer
2023 – 2024
Ecolab
Content Strategist and Writer
2021 – 2023
Lead Content Strategist and Writer
Two Bettys Green Cleaning
2018 – 2022
University of St. Thomas/Opus College of Business
Content Strategist and Writer
2018
EDUCATION
- Button Content Design Conference, Sept 2024
- Confab Content Strategy Conference, 2023
- Sarah Lawrence College, New York, B.A. in Liberal Arts, 2001
- University of São Paulo, Brazil, academic year abroad, 1999 – 2000
TOOLS
- Figma
- Miro
- Airtable
- Jira
- Microsoft Office Suite
- Google Docs
- Google Sheets
Some past clients
CLIENTS
- Target
- Best Buy
- 3M
- Scotch-Brite
- Microsoft
- Sony
- The Ritz-Carlton
- Two Bettys Green Cleaning
- University of St. Thomas & Opus College of Business
- U of M Medical School
- Capella University
- UnitedHealthcare
- Boston Scientific
AGENCY PARTNERS
- Arrowplane
- Brain Traffic
- Cimarron Winter
- Clockwork
- Curious Plot
- Gage Marketing
- King Content
Testimonials
“I’ve worked with Stephanie as a writer and content strategist for 15 years. It’s true she’s talented, smart, and experienced. But what’s important to me is that she’s also a creative, pragmatic professional who brings a unique perspective to every project. And I love her sense of humor! I can’t recommend her highly enough.”
—Kristina Halvorson, CEO of Brain Traffic and Founder of Button content design conference
“Stephanie possesses the perfect blend of creativity and strategy. I loved working with her as a consultant while I was running King Content. We served clients including Capella, Boston Scientific and Opus College of Business together. Stephanie is a driven, committed, and talented partner. She proactively researched competitors, interviewed stakeholders, and analyzed source content to create impactful content that resonated with users and met our client’s business goals. Stephanie not only achieves outstanding results, but she does so with a unique mix of flair, humor, intelligence, and class.”
—Angie King, Senior Content Designer and Strategist
“Stephanie is not only a gifted writer, but also a brilliant content strategist. She is able to immerse herself in a client’s business and goals and then provide insightful, strategic recommendations for site architecture and messaging. While writing, she is able to dig into the details and to communicate artfully and efficiently–all while maintaining a keen understanding of the overall strategy and structure of the content.”
—Courtney Remes, Founder of Arrowplane
“I worked with Stephanie on multiple projects for an agency client and she was invaluable. She can do everything, from strategy and planning for brand and content, to interviewing clients and end customers for content creation, to editing content for SEO. And she does it within estimates and timelines. Highly recommend working with or hiring Stephanie for all the above plus being incredibly easy to work with.”
—Sasha Westin, Digital Strategist
Contact
Need content support? I’d love to hear from you!
Want more writing/work samples? Just ask. I’ve written a wide variety of digital assets for nearly every industry. Chances are good that if you need it, I’ve got it.