Blog Posts & Articles
Crafting effective blogs posts is both an art and a science. In addition to engaging readers with content that resonates, blogs often need to achieve SEO goals too. My process can include: Subject Matter Expert (SME) interviews SEO/keyword integration Editorial calendar planning Two Bettys Blog Two Bettys Green Cleaning offers both residential and commercial […]
Web Content/Copywriting
For over 20 years, I’ve been writing strategic copy for global brands including Target, Best Buy, Sony, Boston Scientific, Ecolab, 3M, The Ritz-Carlton, and more. I’ve also written for nonprofits and startups. I’m passionate about creating content that helps organizations authentically engage target audiences while also meeting their business goals. I love using plain language, […]