Whether the goal is to nurture prospective leads or keep the conversation going with existing customers, I know how to design and execute highly effective email campaigns.
Crafting a single email or a series starts with some strategic questions: Who are we trying to reach? What do they want and need? How can we meet those wants and needs while also serving our business goals?
As part of email projects, I can provide:
- Editorial calendars
- Email writing
- Interpretation and application of data/metrics
CONNECT HOMES EMAIL DRIP CAMPAIGN
Connect Homes builds modular prefabricated houses in California. They had collected emails from prospective customers, but weren’t sure how to make the most of this list.
People don’t decide to buy a new home overnight–it’s a decision they gradually warm to. Knowing this, I crafted an email series designed to build interest and confidence in Connect Homes over time.
PRIME THERAPEUTICS EMAIL SERIES
PrimeMail Emails: General Onboarding – Medicare
Email 1
FROM
PrimeMail
SUBJECT LINE
Get your long-term medicine the easy way—by mail
SUBJECT LINE
Your BCBS plan offers PrimeMail home delivery
EMAIL HEADER
PrimeMail is your new home delivery pharmacy service
We’re trusted by your Blue Cross Blue Shield health plan
EMAIL BODY
Dear <Member first name>
Starting on <Date>, PrimeMail is your home delivery pharmacy service. PrimeMail is trusted by your <BCBS> health plan to deliver your long-term medicine right to your door, anywhere in the U.S.
How to start using PrimeMail
Soon, we’ll send you more information about ordering your medicine by mail. In the mean time, if you have questions, call <1.800.000.0000> 24 hours a day, 7 days a week. Our pharmacy team members are glad to answer questions about PrimeMail and your medicine. TTY users call 711.
Why use PrimeMail?
- Get help 24/7. Reach our pharmacy team at <1.800.000.0000>, day or night. TTY users call 711.
- Save time. Fewer trips to your local pharmacy mean more time for you to enjoy.
- Free standard delivery. Get free standard shipping anywhere in the U.S. Most medicine arrives 10 to 14 days after you place your PrimeMail order. Refills come in just 7 to 10 days.
We look forward to helping you save time with medicine home delivery. More information is coming soon.
Sincerely,
PrimeMail
______
CALLOUT/SIDEBAR
Get help anytime
Call <1.800.000.0000> 24 hours a day, 7 days a week to talk to our pharmacy team. TTY users call 711.
——–
About Prime Therapeutics
We are trusted by your health plan to help you get the medicine you need to feel better and live well. Our pharmacy experts work hard to make your medicine more affordable, and your experience easier.
—————
Email Touch 2
FROM
PrimeMail
SUBJECT LINE
Your prescriptions are moving to PrimeMail
EMAIL HEADER
Your current long-term prescriptions on their way to PrimeMail
Most of your prescriptions will be automatically transferred.
EMAIL BODY
Dear <Member first name>
PrimeMail is the home delivery pharmacy service that sends your long-term medicine right to your home, anywhere in the U.S. On <date>, PrimeMail becomes one of your <BCBS> plan benefits.
If you have long-term medicine with refills left on <date>, they will be automatically sent to PrimeMail. If you have other prescriptions, our pharmacy team can help you transfer them to PrimeMail.
It’s easy to order online
Starting <date>, you can order your long-term medicine on our secure website. To get ready to order online, set up your secure PrimeMail account.
[BUTTON]
Set up your PrimeMail account
How long does medicine take to arrive?
After you place your PrimeMail order by phone or online, most medicine comes in 10 to 14 days. Refills arrive 7 to 10 days after you order.
If you need help, call us.
If you have questions about your PrimeMail service or your medicine, call <1.800.000.0000>. TTY users call 711. Our pharmacy team is here anytime day or night to help you.
Sincerely,
PrimeMail
Contact
Want more writing/work samples? Just ask. I’ve written a wide variety of digital assets for nearly every industry. Chances are good that if you need it, I’ve got it.