When I’m UX writing, I aim to create clear, concise, and user-centric content that guides people seamlessly through a task. I use plain language and human-centered design thinking to give users the information they need at the moment they need it.
LEAD GEN FORM
I guided the content strategy and writing efforts for the refreshed Trinity Solar website in 2024. The primary CTA across the website is to for visitors to schedule a free in-home consultation with a Solar Expert. The old lead gen form felt unclear. The headline and button text didn’t provide users a sense of what they were signing up for.
I updated the header to plainly state the purpose of the form, and revised the screens that follow to provide clear, reassuring guidance. Here are some sample screens from the old and new lead gen forms:
Contact
Want more writing/work samples? Just ask. I’ve written a wide variety of digital assets for nearly every industry. Chances are good that if you need it, I’ve got it.