Blog Posts & Articles
Crafting effective blogs posts is both an art and a science. In addition to engaging readers with content that resonates, blogs often need to achieve SEO goals too. My process can include: Subject Matter Expert (SME) interviews SEO/keyword integration Editorial calendar planning Two Bettys Blog Two Bettys Green Cleaning offers both residential and commercial […]
Content Strategy
As a Senior Content Strategist, I develop and execute content plans, messaging guides, editorial calendars, and other big-picture deliverables. I enjoy researching a brand and its target audiences, and leveraging user insights and data to craft engaging content. Below are some sample projects and deliverables. Don’t see the sample you need here? Contact me and […]
UX/UI Writing
When I’m UX writing, I aim to create clear, concise, and user-centric content that guides people seamlessly through a task. I use plain language and human-centered design thinking to give users the information they need at the moment they need it. LEAD GEN FORM I guided the content strategy and writing efforts for the refreshed […]
Email Writing
Whether the goal is to nurture prospective leads or keep the conversation going with existing customers, I know how to design and execute highly effective email campaigns. Crafting a single email or a series starts with some strategic questions: Who are we trying to reach? What do they want and need? How can we meet […]
Web Content/Copywriting
For over 20 years, I’ve been writing strategic copy for global brands including Target, Best Buy, Sony, Boston Scientific, Ecolab, 3M, The Ritz-Carlton, and more. I’ve also written for nonprofits and startups. I’m passionate about creating content that helps organizations authentically engage target audiences while also meeting their business goals. I love using plain language, […]
Video Scripts
I’ve written scripts for promotional and instructional videos for a number of industries including renewable energy, cleaning services, and healthcare. In addition to writing the voiceover text, I also do the content design for on-screen text. Two Bettys Video Script Two Bettys Green Cleaning offers both residential and commercial cleaning services. During the pandemic, they […]
Sample Project 1
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