Bioquell Migration to Ecolab.com
When Ecolab acquired Bioquell, a company that makes decontamination equipment for hospitals and labs, they also inherited their old website. I was hired by digital agency Cimarron Winter to migrate Bioquell content to Ecolab. But it wasn't a simple lift-and-shift.
Ecolab has different legal and regulatory requirements than Bioquell did. And the legacy website wasn't highlighting all of the great benefits and differentiators as much as they could. I collaborated with Bioquell subject matter experts to surface the benefits that hospital and lab administrators would be looking for. In partnership with Cimarron Winter, I wrote new pages that better communicated Bioquell's value while meeting Ecolab's legal and regulatory standards.
The Ritz-Carlton
The hotel company hired Brain Traffic, who hired me, to write content for a new website for their Dove Mountain property near Tucson, AZ. The goal was to create website content that was both informative and transportive—inviting prospective guests to imagine themselves experiencing the resort.
Discover an oasis of luxury in the desert
Located on 850 acres of the high Sonoran Desert near Tucson, Arizona, The Ritz-Carlton, Dove Mountain embodies the spirit of adventure. The surrounding Saguaro cacti forest, Wild Burro Canyon, and Tortolita Mountains invite travelers to explore on a guided hike, bike ride, or horseback—or enjoy the majestic views from a guest room balcony.
The hotel architecture and décor reflects the Southwestern landscape, cultures and history, including genuine Hohokam Indian artifacts. Ranked the #1 hotel in Arizona by Travel & Leisure magazine, The Ritz-Carlton, Dove Mountain offers adventure, comfort, and legendary service.