I've concepted and written promotional and instructional videos for a number of industries including renewable energy, cleaning services, and healthcare. That work starts well before the script: interviewing subject matter experts, deciding what the messaging needs to do, and shaping the flow of the piece. From there I write the voiceover text and do the content design for on-screen text.
In 2025, I led content development for a net-new Patient Education Center at Boston Scientific, which gave people exploring Endura Weight Loss Solutions a way to get answers by phone or Live Chat. I created all of the call and chat scripting and created training materials for the agents, including a comprehensive Call Handling Guide. It prepared Education Specialists to have empathetic, judgment-free conversations about weight loss and deliver legally required risk disclosures in a way that still felt human. I worked closely with legal and regulatory partners to create content that was both user-centric and legally compliant.
Two Bettys Green Cleaning offers both residential and commercial cleaning services. During the pandemic, they wanted to create a video to help their commercial clients safely reopen.
To write the script for this video, I interviewed the head of Two Bettys to gather the essential talking points. In addition to conveying key concepts about sanitization, the script also needed to use the signature Two Bettys voice: fun, friendly and down-to-earth.
Trinity Solar provides solar and roofing solutions in New Jersey and surrounding states. As part of a web content refresh that I led in 2024, they needed a couple of short intro videos. Where the old website and videos felt internally focused, these new ones needed to connect with the needs and concerns of people shopping for solar.
I wrote the video script, and helped steer the visual designer toward images of people, versus the more sterile, technical visuals used in the past.
Start by telling me a bit about your project. From there, I can share some initial options and we can schedule a time to chat.