Content Design & UX/UI Writing

As a content strategist and writer, I have always relied on the kind of creative problem-solving, human-centered design thinking, big-picture perspective, and diplomacy that fuels great content design.

When I'm UX/UI writing, I aim to create clear, concise, and user-centric content that guides people seamlessly through a task. I use plain language and human-centered design thinking to give users the information they need at the moment they need it.

Trinity Solar Lead Gen Form

I guided the content strategy and writing efforts for the refreshed Trinity Solar website in 2024. The primary CTA across the website is for visitors to schedule a free in-home consultation with a Solar Expert. Getting people to sit for a consultation is the #1 goal of the website, and the hero of that effort is the lead gen form. But the old lead gen form was unclear—the headline and button text didn't provide a sense of what people were signing up for.

I updated the header to plainly state the purpose of the form, and revised the screens that follow to provide clear, reassuring guidance. Here are some sample screens from the old and new lead gen forms:

Before & after—Screen 1

Trinity Solar lead gen form, Screen 1, before and after

Before & after—Screen 2

Trinity Solar lead gen form, Screen 2, before and after

Before & after—Screen 3

Trinity Solar lead gen form, Screen 3, before and after

More work

Content Strategy Web Content Writing/Copywriting Email Campaigns Blog Posts & Articles Video Concepting & Scriptwriting

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Want more writing or work samples? Just ask—I have a wide variety of samples across nearly every industry.

Contact Stephanie