Connect Homes Email Drip Campaign
Connect Homes builds modular prefabricated houses in California. They had collected emails from prospective customers, but weren't sure how to make the most of this list.
People don't decide to buy a new home overnight — it's a decision they gradually warm to. Knowing this, I crafted an email series designed to build interest and confidence in Connect Homes over time.
Prime Therapeutics Email Series
This two-email onboarding series introduces Medicare members to PrimeMail, their new home delivery pharmacy service. The goal: help members understand a new benefit and feel confident using it — while staying within a health plan brand voice that's reassuring and plain-language.
Email 1
We're trusted by your Blue Cross Blue Shield health plan
Dear [Member first name],
Starting on [Date], PrimeMail is your home delivery pharmacy service. PrimeMail is trusted by your [BCBS] health plan to deliver your long-term medicine right to your door, anywhere in the U.S.
How to start using PrimeMail
Soon, we'll send you more information about ordering your medicine by mail. In the meantime, if you have questions, call [1.800.000.0000] 24 hours a day, 7 days a week. Our pharmacy team members are glad to answer questions about PrimeMail and your medicine. TTY users call 711.
Why use PrimeMail?
- Get help 24/7. Reach our pharmacy team at [1.800.000.0000], day or night. TTY users call 711.
- Save time. Fewer trips to your local pharmacy mean more time for you to enjoy.
- Free standard delivery. Get free standard shipping anywhere in the U.S. Most medicine arrives 10 to 14 days after you place your PrimeMail order. Refills come in just 7 to 10 days.
We look forward to helping you save time with medicine home delivery. More information is coming soon.
Sincerely,
PrimeMail
Email 2
Most of your prescriptions will be automatically transferred.
Dear [Member first name],
PrimeMail is the home delivery pharmacy service that sends your long-term medicine right to your home, anywhere in the U.S. On [date], PrimeMail becomes one of your [BCBS] plan benefits.
If you have long-term medicine with refills left on [date], they will be automatically sent to PrimeMail. If you have other prescriptions, our pharmacy team can help you transfer them to PrimeMail.
It's easy to order online
Starting [date], you can order your long-term medicine on our secure website. To get ready to order online, set up your secure PrimeMail account.
How long does medicine take to arrive?
After you place your PrimeMail order by phone or online, most medicine comes in 10 to 14 days. Refills arrive 7 to 10 days after you order.
If you have questions about your PrimeMail service or your medicine, call [1.800.000.0000]. TTY users call 711. Our pharmacy team is here anytime day or night to help you.
Sincerely,
PrimeMail